SHAMOKIN - Two new businesses have quietly opened their doors in Shamokin, filling a vacuum created by the closure of several local icons.
A Piece of Cake, a coffee and bake shop at 618 N. Eighth St., and Farmer Bill's Market, a produce market at 329 W. Spruce St., are open and welcoming customers.
"It's good to see new businesses coming into town," said Whitney Fetterman, director of the Brush Valley Regional Chamber of Commerce. "I think I can speak for everyone in the area when I say we were sad to see Mac's (Hoagies), Martin's (Chicken and Ribs) and Harry's (Restaurant) close. They were coal region favorites."
Bill Stewart, namesake of Farmer Bill's Market, said he planned to carry on the traditions of at least one of the three defunct businesses. Though he does not yet have the set-up complete, he purchased Helen Martin's equipment when she closed, including the necessary pieces to make the meal for which she was known best.
"I'm extremely excited to have Martins-style fried chicken," Stewart said.
In the meantime, Stewart is offering a selection of fresh fruits and vegetables, baked goods and local eggs.
Right now, he purchases much of the produce at auctions, including imported bananas and pineapples. He will soon be bringing harvests in from his own farm, located near Sunbury.
"We grow a lot of stuff in season," Stewart said.
He also plans to purchase seasonal produce from other local farms and sell it in his shop as well as at his stand at the Shamokin farmers market, which he's operated for six years.
Stewart's products are priced lower than those found in grocery stores. He attributes this in part to his flexibility in the foods he chooses to purchase.
"Our business changes so fast," he said, describing the process of obtaining produce shortly after it's brought to the area from a distant farm. By bidding on the produce at auction each week instead of working with a planned distribution schedule, he's able to bring quality products at lower prices.
"Why would you want to pay more?" he said.
Another method he uses to keep prices low is selling pick-outs - fruits and vegetables that have the same nutritional quality but possessing visual marks, like insect bites or hail damage.
A basket of pick-out tomatoes costs just $2 at Farmer Bill's Market and comes with a guarantee of high quality.
"It's extremely important that we maintain the integrity of the food," he said. If customers are unhappy with purchases, they will receive a refund or replacement, he said. "People's guarantee of the food they buy is the fact they're buying from me."
Stewart said his decision to sell pick-outs stems from the large family he raised with his wife.
"We learned to eat well economically with five children," he said.
They would use the produce in recipes, eliminating the need for visual perfection. To help his customers with ideas, he posts some of his family's recipes on his website, www.farmerbillsmarket.wordpress.com.
A Piece of Cake, at the former Jen's Flowers, has already picked up on the low prices of Stewart's produce. He said he's sold bananas - too ripe for a typical consumer but perfect for baking - to the bakery.
The bananas likely come in handy in baking "Elvis Presley" cupcakes, a banana cupcake with peanut butter icing nicknamed by bakery owners Bill and Jill Smith after the singer's favorite sandwich.
The recipes come from Bill Smith's mother, Peggy Smith, who is the inspiration for the bakery.
"She's been doing this a long time," said Bill Smith, referring to the baked goods his mother churned out for friends and family. He said she wanted to open a bakery for many years.
"'Someday, Mom, your name's going to be in lights for your cakes,'" he recalled telling her. He gestured to the bakery. "We made it happen."
A Piece of Cake is located behind a welcoming storefront in downtown Shamokin with large plate glass windows looking in at a tidy interior. Inside, the stark white of the walls are punctuated by teal and magenta counters and stools. The couple have maintained a white tin ceiling, detailed like the icing of a cake. Large glass cases show off the day's baked goods.
Jill Smith said the design embraced nostalgia - more "shoppe" than shop, she said.
"We wanted something bright, fun, cheery," she said.
The atmosphere is perfect for an early morning cup of coffee. The bakery offers more than 10 flavors of gourmet coffee, a unique offering in Shamokin.
"I was a little hesitant about the gourmet coffee, but it's taken off," said Bill Smith.
Though the bakery is open early, the Smiths aren't planning to add traditional breakfast foods to the menu. Instead they're sticking to pastries. The specialty is the store's namesake - a piece of cake for just $1.99.
The Smiths said they offer a standard selection of cakes and cupcakes daily with special flavors listed on their Facebook page.
Though the couple tried to open the business quietly, the few announcements they've made have brought customers in droves, Bill Smith said.
"I never dreamed it would be like this," he said.
Fact box
Farmer Bill's Market
329 W. Spruce St., Shamokin
Hours: Monday through Saturday, 9 a.m. to 6 p.m., soon to be expanded to 8 a.m. to 8 p.m.
A Piece of Cake
618 N. Eighth St., Shamokin
Hours: Tuesday through Friday, 6 a.m. to 6 p.m.; Saturday, 6 a.m. to noon