COAL TOWNSHIP - For some business people in Northumberland County, family means finance, not feud.
A number of multi-generational businesses continue to flourish in the area, overcoming the typical economic struggles all businesses face, as well as unique challenges like enticing younger generations to take on the trade of their ancestors.
John Shimock III, third generation owner of Shimock's Furniture, Kulpmont, encouraged his son, "JP" Jacoby, to explore other career opportunities before returning to the family business.
"After his college education at Penn State, I'm not sure if either of us knew exactly where he was going to end up," Shimock said. "I did request that he work in the real world for a minimum of two years prior to coming back to the family business just to get some experience and know what's involved in making a living in today's economy."
Jacoby took a position as a financial planner for a national insurance company near Philadelphia. He worked for two years in this role before returning to his family's furniture store.
"We both think it's the best decision he could have made," Shimock said.
Shimock, joined by his mother, Pearl, and JP, told the history of their family business as participants in The News-Item's annual Business Roundtable, held March 6 at the Northumberland County Career and Technology Center. Over 2 1/2 hours some 25 representatives of 14 local businesses spoke of the challenges of working in their multi-generational family businesses.
While "pressure" was a central theme, the satisfaction of carrying on a family legacy was evident, too.
Bob Zimmerman is the fourth generation to lead Zimmerman Motors, a 126-year-old Chrysler, Dodge, Jeep and Ram Truck dealership with locations.
Zimmerman said his family legacy began as a small dealership in Seven Points, the Rockefeller Township village that boasted 30 to 40 homes in 1889.
"We were one horsepower back then," said Zimmerman. "We had sleighs, buggies, carriages."
Zimmerman's great-great-grandfather Calvin, who founded Zimmerman Motors, learned the sales trade from his father, Peter, and then decided to venture out on his own.
The business hit several snags through its early history. When Calvin passed away, his eight children put the business up for public auction. Zimmerman's grandfather and great-uncle were forced to purchase the business back at a public sale.
Zimmerman Motors then suffered another setback as the automobile industry switched to airplane and tank manufacturing during World War II, creating a nationwide shortage of automobiles. Dealerships simply ran out of cars to sell.
"My grandfather worked at Westinghouse in Sunbury during the war years because he couldn't make a living in the car business," said Zimmerman. "My father went to work in Riverside and came back in the family business later on. You do what you have to do."
Zimmerman said the business today runs much more smoothly, which he credits, in part, to permitting the involvement of only a few family members at a time.
"I have two other sisters that have nothing to do with the business. I have a son coming into the business and I'm not going to put him in a position where he's going to fight his sister in the business, either," he said. "We try to keep the family to a minimum... We try to keep the management level small."
Another key player in the local auto sales scene, Sunbury Motor Co., has also used the teamwork of family to foster its success. Tom Mertz, CEO and president, said varied interests led his father and uncle to take the auto sales and service business to new heights.
Sunbury Motors was founded in 1915 by Mertz's great-grandfather, J.O. "Oak" Mertz. By 1939, he had grown the business to 46 employees. He handed the business down to his sons, including Tom Mertz's grandfather.
"It probably stayed status quo, if not declined a little bit, during the '50s, early '60s," said Tom Mertz.
When Mertz's father, C. Richard "Dick" Mertz, and his uncle, Robert "Bob" Mertz, came of age in the early 1960s, each expressed a different interest in the business. While Dick was a true salesman, Bob was fascinated with machinery and wanted to work in parts and service.
"I think they just stayed out of each other's way," said Tom Mertz. "Thank God they didn't fight each other."
Dick Mertz is now retired, while Bob, president at the time, died Jan. 19.
Tom Mertz naturally stepped into his father's shoes after growing up surrounded by cars.
"It seemed like when I walked in the door, he walked out," said Mertz. "Talk about pressure! But when you're young there's no pressure. You just do it."
While Tom Mertz almost instinctively fit into his family business, others have found the path home more winding.
Robert Shuey's father, William, opened Shuey Jewelers in 1920 after returning home from World War I. Though the family business was ready for him to join after he graduated high school in 1943, Robert Shuey was drafted into World War II.
When he returned home in 1945, his father asked him, "What are you going to do?"
"I said, 'You have all these tools; who's going to use them?' So we talked it over," he said. "I went off to the Philadelphia College of Horology and learned the trade."
Shuey passed national exams and became a certified master watchmaker. He said he was, and still is, the only person to hold this title in a 60-mile radius.
His unique skill was in demand, and the U.S. Geological Survey and the Department of the Interior offered him a job monitoring mechanical instruments at rivers, lakes and ponds in Pennsylvania. So he left the store and took up the new task.
After several years, Shuey made the jump to Reading Railroad, working as a timepiece inspector. His position was essential to ensuring trains arrived and departed at the proper times.
"When you worked on the railroad, you had to see me every month, once a month. You carried a card and it had to be signed by me stating that the watch was inspected and timed and corrected," he said.
Eventually, Shuey returned home and took over Shuey Jewelers. He has since handed the store down to his son, Paul, who returned to the family business after his own, albeit briefer, foray into the outside world.
"I went to college and had part-time jobs - just enough to realize I wanted to stay in the family business," Paul Shuey said.
Paul Shuey's daughter is enrolled in college. He hopes she becomes the fourth generation to run the store, but said he's not pressuring her to do so.
"It's her decision," he said. "It'll be there for her if she decides to pursue it."
From mining to painting
As was the case for John Shimock III and Jacoby, earlier members of the Shimock family had a history of exploring other careers before ultimately decided "home" was the place for them.
John Shimock Sr. originally worked in the mines before investing in a wheelbarrow to use while selling wallpaper and paint. He traveled through Mount Carmel selling to clients during the day and spent evenings painting and hanging paper. Eventually he saved enough money to remodel a double home downtown to incorporate a wallpaper and paint store.
"During the Great Depression in 1929, he had 20 people working for him, hanging wallpaper and doing painting," Shimock said of his grandfather.
As the economy grew, so did the business. John Shimock Sr. began expanding into other types of merchandise like electronics and furniture.
Though John Shimock Jr. grew up around his father's business, he had his eye set on another career.
"He was a math and political science major at Bucknell. He wanted to be a lawyer," said Shimock III.
Instead, Shimock Jr. and his brother were lured into returning home, where they both stayed until retirement.
"The way our business is ... you get to know your customers and your clientele are your friends," said the current owner. "I think it was something he enjoyed."
John Shimock III also made a brief foray into the outside world before returning home - although he had a strong inclination of where he belonged.
"I went to college for the hell of it," he said. "I went just to have fun, knowing what I would come back and do."
But there was a purpose, too. In anticipation of his future career, he studied business and accounting. He also made the deliberate decision to attend school in a large city to have the experience before committing the rest of his life to a small town.
His son's decision to return home had less to do with disliking a big city than desiring the independence that comes with small business ownership.
"When you work for corporate America ... you're a number," Jacoby said. He compared this with the personal relationships he's had to build at his family's business.
"You run into people in the community who had a sofa or a recliner problem. You don't go home at 5 o'clock and turn it off," he said. "You have to take pride in the whole thing and enjoy what you do. I did something I didn't enjoy for two years."
From boring to 'my life'
Brandy Dobson-Dilliplane, of Dobson Carpet Service, Shamokin, also grew tired of the business world and sought refuge in her family's business.
"I worked other jobs, but it wasn't appealing to me," said Dobson. "I didn't enjoy it. I didn't enjoy being told what to do. I didn't enjoy not being cared about."
When Dobson was a child, though, joining her father at the store was the furthest thing from her mind. Her father started Dobson Carpet Service in 1992 when Brandy Dobson was born, and she hated spending Saturdays at the store with her dad.
"Growing up, I did not enjoy going there," she said. "It was boring."
Dobson's feelings changed after she graduated from high school and had her daughter. She watched as her grandmother, who had joined the business years earlier, and her father aged, and began wondering what would become of the company.
"I came in last May and took on everything, from installation to book work," she said.
And how does she feel about the business now?
"It is my life," she said. "I love every moment I'm there."
Family of pharmacists
Finding what you love through your family tree is a common thread for generational businesses. At Tom Olcese Pharmacy, not one but all three of its namesake founder's daughters are now pharmacists.
Tom Olcese founded the pharmacy in 1958. Thirty years later, daughter Janice Miner graduated from the Philadelphia College of Pharmacy and Science and took a job at a pharmacy elsewhere. She returned home in 1993 and began working alongside her father, who retired two years later.
Her sisters, Cheryl and Debbie, married pharmacists. One owns three pharmacies in the Harrisburg area while the other operates a pharmacy in the Tunkhannock area.
"It's a generational thing as far as the interest goes in the profession," she said. "My 14-year-old son talks about it."
Though Miner has been around the pharmacy since she was a child, the business has changed due to increased competition with chain stores and Internet sales. While much of her father's business came from the sale of pharmaceuticals, she's had to expand to include services like immunizations while holding on to small business traditions like free delivery.
Miner believes the key to keeping the company profitable is to focus on the benefits a small, family-operated pharmacy provides.
"We know everybody that comes in the store. We greet them," she said. "You're not a number in our pharmacy."
Inspired by father
Vince Maher, former owner of East End Meat Market and Anthracite Provision, had the opposite experience of Tom Olcese when it came to handing off his business.
After founding the business in the 1970s and growing it through the years, Maher found himself with limited interest from his four daughters in carrying on the legacy.
"I was the only one who wanted to take over the family business when he decided to retire," said his daughter, Patti Sheriff. "Every day I'd see my dad there. It was inspiration."
Sheriff's partner, Mike Dupnock, has owned East End Auto Sales since 1973. Both he and Sheriff hope their progenies follow in their footsteps.
"I have my son and my son-in-law who are going to take over and continue on with the business," said Dupnock. "I'm semi-retired. Hopefully they keep it going."
Suddenly, an owner
Though most multigenerational business owners remain with their companies until their children take over and then retire, Joe Bressi saw the involvement of his daughter, Maria, as a chance to explore a new career.
Bressi began Bressi Martin Real Estate in 1984, concluding the end to another career - that of a school teacher.
"I was teaching school, and during that time, I was buying and selling homes," he said. "My heart was in real estate."
During a sabbatical, Bressi realized he wanted to go full time with this venture so he earned his Realtor's license. He joined up with good friend and longtime consultant to his rental business, Jack Martin. Though he expected to just help out with his friend's established business, he abruptly rose to ownership.
"In September of 1984, I walked in the office and he threw me a contract and said, 'I'm retiring. I'm going to Florida,'" said Bressi. "He said, 'The business is yours. I have all the confidence in you.'"
Martin helped Bressi with financing and consulting to keep the business going.
Bressi worked on his own for the next 30 years until, out of the blue, he received a call from Maria.
"She said, 'Dad, I need to do my internship. Mind if I sit here for six weeks?'" he said. "Well, she never left."
The timing worked perfectly because Joe Bressi was feeling burned out by the real estate business. Maria Bressi has been on board since 2008 and has since been joined by her cousin, Danielle Bressi. The two helm the real estate business while Joe Bressi has moved on to his "true career" - as a heavy equipment operator. He says that partly in jest, though he is spending plenty of time on bulldozers and the like in developing Earthday Campgrounds in West Cameron Township.
From farm to table
Kurt Masser watched his father jump between different aspects of the agricultural industry, but he saw changes that were more necessity than choice.
The Masser family business now includes Masser's Restaurant, Masser's Farm Market and The Wayside Inn, but when Kurt Masser was born, his father only owned a farm.
"He wanted an outlet for our produce and he looked in different areas and decided on the location where the farm market currently is today (along Route 61 south of Paxinos)," said Masser.
Masser and his six siblings provided the manpower back at the farm while their father managed the produce and butchering, and their mother made baked goods and salads. As the children grew, so did the family business. Kurt's brother, Brian, convinced their father to open a second market on Oak Street in Mount Carmel.
"My dad basically put the house on the line and bought the store and said, 'Don't screw it up,'" Masser said. "You want to talk about pressure!"
The restaurant in Paxinos came next, in 1981. Around this time, during which Kurt Masser graduated from high school, the family realized the farm was losing $35 on every hog it sold; typically, 100 were loaded on a truck at a time.
It was a clear sign that segment of the market was no longer profitable, and so the family focus moved even further from farming to food service. Six years after the restaurant purchase, the family bought the Wayside Inn in Weigh Scales.
Though he and his siblings provided much needed labor, Masser credits his father for the success of their ventures.
"Every business we were in, Dad was right there with us," he said. He means this both literally and figuratively. "He was there (at work) before us and my mom was there before we were oftentimes. I always used to say, 'Boy, if he wasn't just there with us every day...' But now I'd give my right arm to have him back just to tell us what we could be doing."
New guys learn ropes
Relying on relatives for support while building up a new company is important to several relative newcomers to family business ownership.
Assist Home Care came into existence in 2004 when members of the Prentiss family took solace together after experiencing layoffs.
"We were all victims of downsizing," said Charlie Prentiss, family patriarch. "It's funny because I always wanted to have a family business with my brothers, but we all went our separate ways. I never dreamed I'd be doing it with my kids."
Charlie Prentiss came together with his son, Chuck Prentiss, to form the now 10-year-old medical supply business, and they were soon joined by Charlie's wife, Kathy, and his daughter, Lisa.
"My son came to me with the idea. Lisa and I started doing some research on the industry because we did not have a background in it," said Prentiss.
The family cobbled together knowledge from different businesses and have grown it to stability.
"The one thing I will take pride in is the fact that we did create 14 new jobs," said Prentiss. "We hope we're offering value to (our customers) and, in return, we're appreciated."
Keith Martin, owner of the three-year-old Q&A Pest Control, also emphasized the importance of customer service when building a business.
"What you put into it is what you're going to get out of it," said Martin. "I treat people the way I want to be treated."
Martin and his son, Josh, have slowly worked to build a clientele base for their pest control service. Martin hopes to build the business enough to not only support himself, but to provide his son with a stable income.
"My son is part time with me until I grow the business," said Martin, who added that he hopes not just his son, but also his grandchildren, can someday come on board.
'In-house' business
Ron Lentini, owner of Archie's Shoe Store, has also been eyeing up his grandchildren as potential inheritors of his business.
His granddaughter, just 2 1/2, already loves to answer the phone at the store.
Lentini's family has always had close ties with the shoe store. His father, Archie, opened the business in the 1950s as a shoe repair shop in the front of his home.
"My parents (still) actually live in back of the store," said Lentini. He added humorously. "Talk about pressure - my father's going constantly, 'What are you doing with this? What are you doing with that?'"
Like many other shoe repairmen at the time, Archie Lentini began selling a small selection of shoes, which grew as he tapped into consignment sales.
"Next door to him was a little sporting goods store," said Ron Lentini. "When that gentleman retired, he bought that half of it and he expanded."
Perhaps because of the proximity to his home, which made visiting the store unavoidable, Ron Lentini automatically took up the business. He added his own twist, specializing the store's selections with orthopedic shoes, custom made shoes and inlays. But he also held on to traditional stock, like boots.
His father has since retired, but Ron Lentini's mother still helps at the store.
"She puts away our mess," Ron joked.
Lentini's own daughter has also joined the family force. With a medical billing degree, she has bolstered the store's selection by completing paperwork necessary for diabetic shoes.
"All the family's there, and they're all still working together," said Lentini.
Where the heart is
Perhaps it's because the nature of their business is fun, but the Knoebels family has steadily stuck together since the birth of what is now Knoebels Amusement Resort in 1926.
A fifth generation of family is now employed, the fourth generation is running the park and the third generation is still active in its affairs. Nearly 50 family members in total have held some type of role within the business over the last 89 years.
Rick and Brian Knoebel - who, alongside their cousin Trevor Knoebel, manage the park - said joining the family business was a no-brainer.
"My heart wasn't in going anywhere else," said Rick Knoebel. "It was the best thing to wake up in the morning and go to the park."
But for Dick Knoebel, Rick and Brian's father, joining the amusement industry was less of a choice than a necessity.
"My father died when I was 12, my brother was 7 and my sister was six weeks shy of being born," he said. "So I had to come back to my life."
He would graduate from Lehigh University with a degree in engineering geophysics and had his eye on working in the oil and gas prospecting industry. But the Vietnam War struck and "the draft board got pretty hot," said Knoebel. "So I went in the Marine Corps officer program."
When he returned to the park from the Marines in 1965, it had just 16 rides. He made it his mission to grow the business, focusing on moving a wooden coaster from San Antonio, Texas.
"I was told, 'You can't do it. It won't work. It's not financially feasible,'" he recalled. "I said, 'I can do this.' And I proved them wrong. That's why it's called the Phoenix - it was a dead coaster and it came back to life."
Dick Knoebel, who has run the now 60-ride park with his brother, Buddy, and their sister, Leanna Muscato, allowed his own sons the flexibility he didn't have to leave the park behind.
"There was never any kind of rule that said you had to work there. We could go out and do our own thing if we wanted to," said Rick Knoebel. "(But) he said nothing would make him more proud than for us to come back and work with him for the family."
Now that he's seen his own sons and nephew take the reigns, Dick Knoebel said this dream has come to fruition.
"I'm so proud of my two sons who are following in my footsteps," he said.
The fourth generation truly is taking his history as a cue. They're focusing on growing the park through a new roller coaster, Impulse, scheduled to open this season.
And while the park continues to blossom, so does interest from the next generation. Trevor Knoebel's son, Ethan, and Brian Knoebels' daughter, Haley, are both spending the summers working alongside fellow teenagers in games and food service - though they may already have their eye on the future, not unlike what other multigenerational families experience.
"They both run us, so they're kind of in management," Brian Knoebel joked. "(Haley's) going to go to Penn State, she tells me, and then when she graduates, she's going to come be my boss."